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November 2011
KOHLER Partners with WIRED Store for Numi Toilet Giveaway
High-tech aficionados and holiday shoppers can register online or at the WIRED Store in Times Square to win Kohler’s most advanced toilet

KOHLER, Wis. – November 18, 2011 – From November 18 to December 24, Times Square will become a shopping mecca for holiday shoppers and gadget junkies. The WIRED Store, a seasonal retail experience featuring art, design fixtures, kitchenware, luxury items and electronics, will display 200 products in a 10,000 square-foot-space in the heart of Midtown Manhattan. Among those products featured will be the Numi, Kohler’s most advanced toilet, which debuted at the 2011 Kitchen and Bath Industry Show.

“The WIRED Store draws both curious shoppers and those with discriminating tastes seeking the most cutting edge products on the market,” says Jim Lewis, Kohler vice president of marketing. “And Numi offers just that—leading innovation for the bathroom with the very best in design and technology.”

Store visitors will not only have the opportunity to interact with the toilet’s handheld digital remote control, they’ll have a chance to win a Numi of their own by registering at a kiosk in the store, or via mobile device by scanning a QR code.

Those unable to visit the store can register online for the giveaway on the Numi microsite. For an exclusive sneak peek of the store before Friday’s grand opening, follow Kohler on Twitter: WIRED Store tweets will use the hashtag #wiredstore.

How to sign up for the KOHLER Numi Giveaway
- Visit the WIRED Store in New York City and sign up at the Kiosk or via mobile device by scanning the QR code at the Numi display.
- Visit to register online.
About the WIRED Store
- Location: Times Square; New York City
- Hours: 12 p.m. to 7 p.m. Wednesdays through Sundays (closed Thanksgiving Day) from November 18 to December 24
- Website:

Recommended and Related Materials:
- Numi Press Release
- Numi Fact Sheet
- Numi Microsite
- Numi Video

About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.

Mirjam Lippuner Konsek
920-457-4441 Ext: 71125

Vicki Hafenstein
920-457-4441 Ext: 70519

Lauren Aust
920-457-4441 Ext: 70122

Todd Weber
920-457-4441 Ext: 72707

Debbie Richter (Product Placement)
920-457-4441 Ext: 77015

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