Mark Holthusen

Distinct in both style and technique, San Francisco-based photographer Mark Holthusen is best known for creating images that push the boundaries of traditional photography. Merging digital ingenuity, refined talent and boundless imagination, Holthusen’s images embrace an elegant, almost painterly atmosphere. His award-winning work has been lauded by Communication Arts, Graphis and Lürzer's Archive.

Sanjay Kothari

Sanjay Kothari attended engineering college in India and then started his education in photography at the New England School of Photography and Rutgers University in 1984. He believes that photography has been evolving from its limitations and its relationship to reality, and with Photoshop and 3D, it will have completed its evolution into a full-fledged art form that can rival or influence the other arts equally. He enjoys creating images that tap into photography’s new possibilities.

Erwin Olaf

Erwin Olaf was born in Hilversum in 1959. He lives and works in Amsterdam. In 1988 he received the "Young European Photographer Prize" in Germany. Since then Olaf has had exhibitions, solo and group, in worldwide illustrious museums and art galleries. Olaf’s works are characterized by the humor of their images and their constant illusions to images from art and subculture.

Sacha Waldman

The fourth series of "As I See It" ads are the work of Sacha Waldman. Sacha was born in Milan, Italy, raised in South Africa and spent four years living in London. Now living in New York, he is established and internationally recognized with a camera and its digital extensions. Sacha's photos have been published in magazines including Vanity Fair, The New York Times Magazine, The Sunday Times Magazine (London), Vibe, GQ, Wired and Entertainment Weekly.

Hugh Kretschmer

Photographer Hugh Kretschmer brought his focus to the third series of "As I See It" ads for The Bold Look of KOHLER®. Born and raised in L.A., Kretschmer is unbound by convention, yet grounded by his passion for early 20th-century art. Kretschmer's work remains both unique in its perspective and relevant to the changing tastes of the commercial market and can be seen in 2001 Photo District News "Best Photographs of the Past 20 Years".

Jean Claude Maillard

The second series of "As I See It" ads for The Bold Look of KOHLER® was brought to life by photographer Jean Claude Maillard. Raised in France and Switzerland, Jean Claude now divides his time between Spain, Paris and New York. His photographic projects include editorial, fashion and beauty, advertising and architectural work. His editorial work can be seen in Spanish Vogue, British GQ, French Marie Claire, The Los Angeles Times and The New York Times.

David LaChapelle

The first "As I See It" print campaign portrays the passion Kohler has for design and craftsmanship through inspired imagery. Avant-garde celebrity photographer David LaChapelle was tapped for his dynamic artistic vision. The result was a masterfully stylized interpretation of The Bold Look of KOHLER®.